Heres's a helpful list of resources to assist you in promoting your business and your website.

Books
Nichecraft by Dr. Lynda Falkenstein
Learn about the concept of niching and how important it is in today's business environment. Lots of examples to get you motivated. I love this book!

Websites
Action Plan Marketing
No-nonsense, real, effective marketing techniques for service professionals. Lots of free information and a great newsletter.

Articles
10 Reasons to Niche your Business
1) You’ll focus your marketing because you’ll know specifically who to market to, where they are and how best to spread the word.
2) You gain a competitive edge over other equally competent coaches, consultants, trainers, housecleaners, attorneys, bookkeepers, event planners, photographers and so on.
3) You can charge a better price for your services.
4) You eliminate competition because you’re so unique.
5) You can develop your niche with multiple profit centers.
6) Your potential clients will be able to find you and will want to seek you out because they will be able to tell you apart from the herd.
7) You’ll generate more referrals.
8) You’ll be perceived as much more valuable in the eyes of potential clients.
9) You’ll be doing meaningful and fulfilling work because your niche is intrinsically a part of who you are.
10) You’ll be much more successful and make more money!

More coming soon...